NASA Disasters Case Study, 2025

Artistic Director: Beatriz Lozano
Designers: Michelle Castellanos and Emily Keren Li
Photographer: Jazz Wong

The NASA Disasters Program advances science and builds tools to help communities make informed decisions for disaster planning. Working under Artistic Director Beatriz Lozano, Michelle and I were tasked with exploring how their new brand identity could scale across apparel items, business cards, tote bags, and socials.


It started with the iconic NASA blue- the core of NASA’s branding. The new logomark aimed to be used at different sizes and scales, here presented more like a smaller emblem, a badge akin to current sportswear trends.


When paired with the custom patterns that were originally derived from the abstractions of environmental hazards, the wordmark itself can also take up larger space on tote bags.

❶ 2047 ❷ Dungeons & Dragons ❸ Student-Faculty Solidarity ❹ New Student Workers Union ❺ Mee & Gee ❻ NASA Disasters ❼ ACT-UAW Local 7902 ❽ BLOC