Designers: Aarya Kini and Emily Keren Li
Merchandise design for my union local, representing over ten thousand workers in NYC. 100% union-made shirts and baseball caps for NYU and New School part-time faculty, student workers, and health service employees.
There’s no surprise this winning design was made amidst a critical revival of design in politics. Bold color, homages to signpainter type, and aesthetics inspired by the working class were key markers of the Zohran campaign identity, designed by the team at Forge. The playfulness of the angle of the type while brightening up the UAW’s blue ultimately speaks to a unit in motion: continuing to lead the charge in the progressive labor movement in the United States.